We have improved our front cover, according to the feed back we received. First we changed the image slightly, by adding the doll to the cover so that is links better with the poster and so becomes easily recognized. We kept the same expression on the face of the main character because we felt that it made a strong impact and draws the attention of the audience. Because of the new layout of the image we had to change the placement of the main headline, talking about the film as we didn't want the text to cover the doll's face and so moved it up slightly so that it still stands out, but doesn't take attention away from the image.

One more thing that we were told in out feed back was that there was perhaps too many fonts, so we changed the font of the cover line "films to see this Halloween" to the same font as the "special edition" so that the audience can make a link between the two and won't be confused by too many fonts on the front cover.